When starting up your marquee hire business google is going to be a big part of any advertising campaign. With this in mind it\u2019s worth knowing how the listings work:<\/p>\n\n\n\n
The paid listings on the page (in red) are achieved using google adwords (before setting up an account have a good look round as there\u2019s often free \u00a320-\u00a330 vouchers available for 1st registering).<\/p>\n\n\n\n
In your new shiny adwords account you can select the keywords or phrases you want to target, the text to appear in your advert and how much you want to pay every time someone clicks on your advert. The more you pay the higher up the page you\u2019ll appear (it also takes in to account the click-through-rate so its worth playing with the ad to make it the most enticing).<\/p>\n\n\n\n
To give you an idea I would expect people at the top of \u2018marquee hire\u2019 paid ads to be paying between 30p-\u00a32 per click. In contrast for \u2018marquee hire Dorking\u2019 I would expect the top listing to be paying 5-10p per click. So you can see it\u2019s worth targeting more local and focused wording (marquee hire mytown) than more general, expensive terms like just \u2018marquee hire\u2019 or \u2018marquee hire uk\u2019.<\/p>\n\n\n\n
The natural listings appear beneath the top 3 paid listings (if you look closely the paid listings have a shaded background). Getting to the top of these listings is a bit of a science (called SEO \u2013 search engine optimisation) and takes a long time. There\u2019s lots of information and tools out there to help get you to the top so you can teach yourself how it\u2019s done, just avoid dodgy \u2018black-hat\u2019 techniques as google will strike off your website. Again targeting the more local phrases is a better bet than the more general terms. We know a fair bit about SEO so can give some tips if required.<\/p>\n\n\n\n
Finally it is well worth registering for \u2018Google Places for business\u2019, this often means your business will appear on a small map next to the listings or even as one of the high natural listings \u2013 like the map in the top right corner of the example image above. It\u2019s free and absolutely essential to do.<\/p>\n\n\n\n
Thanks for reading<\/p>\n\n\n\n
Spencer<\/p>\n","protected":false},"excerpt":{"rendered":"
When starting up your marquee hire business google is going to be a big part of any advertising campaign. With this in mind it\u2019s worth knowing how the listings work: The paid listings on the page (in red) are achieved using google adwords (before setting up an account have a good look round as there\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10633","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"_links":{"self":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/posts\/10633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/comments?post=10633"}],"version-history":[{"count":0,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/posts\/10633\/revisions"}],"wp:attachment":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/media?parent=10633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/categories?post=10633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/tags?post=10633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}