Choosing the name of your marquee business is very important, as mentioned previously I favour some sort of location in the name as it tells people the area you cover and can help in google rankings. But do you use the term marquees or party tents (or both)?<\/p>\n\n\n\n
Using a name like \u2018Dorking party tents\u2019 will appeal for smaller functions, mainly parties and similar events. People will expect \u2018Dorking party tents\u2019 to be cheaper than \u2018Dorking marquees\u2019 or \u2018Dorking wedding marquee hire\u2019 so you could get more business initially. The problem comes when you want to expand in to larger functions and weddings and having \u2018party tents\u2019 in your name can hold you back.<\/p>\n\n\n\n
This is why several of ours customers have launched a new side of their business recently under a new (related) name with a suitable website targeting larger events.<\/p>\n\n\n\n
Having several websites with different target markets is becoming increasingly popular in the industry, trying to offer everything to everyone can be a tricky thing to do and so it is far easier to split it up.<\/p>\n\n\n\n
Following the example above it could be \u2018Dorking party tents\u2019 for targeting smaller functions that has a basic and functional website with packages based on unlined single marquees. There would then be a different website \u2018Dorking wedding marquee hire\u2019 with a classier appearance and packages based on larger multiple marquee functions.<\/p>\n\n\n\n
So it doesn\u2019t really matter what name you go for, you just have to be aware of the possible limitations you\u2019re placing on yourself and consider having more than one name\/website to appeal to different markets.<\/p>\n\n\n\n
Thanks for reading<\/p>\n\n\n\n
Spencer<\/p>\n","protected":false},"excerpt":{"rendered":"
Choosing the name of your marquee business is very important, as mentioned previously I favour some sort of location in the name as it tells people the area you cover and can help in google rankings. But do you use the term marquees or party tents (or both)? Using a name like \u2018Dorking party tents\u2019 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10706","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"_links":{"self":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/posts\/10706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/comments?post=10706"}],"version-history":[{"count":0,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/posts\/10706\/revisions"}],"wp:attachment":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/media?parent=10706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/categories?post=10706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/tags?post=10706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}