{"id":10782,"date":"2025-11-20T11:33:20","date_gmt":"2025-11-20T11:33:20","guid":{"rendered":"https:\/\/marqueesforsale.uk\/diy2026\/?p=10782"},"modified":"2025-11-20T11:33:22","modified_gmt":"2025-11-20T11:33:22","slug":"marquee-hire-advice-know-your-usp","status":"publish","type":"post","link":"https:\/\/marqueesforsale.uk\/diy2026\/marquee-hire-advice-know-your-usp\/","title":{"rendered":"Marquee Hire Advice: Know your USP"},"content":{"rendered":"\n<p>I\u2019m not really one for marketing lingo but everyone should know their USP -Unique Selling Point.<\/p>\n\n\n\n<p>It will probably change as you grow, expand and find your market but you should have an idea of what it is right now.<\/p>\n\n\n\n<p>If you\u2019re starting up a marquee hire business or thinking of it and worried how you\u2019re going to appeal to customers then don\u2019t worry. These factors are in your favour and so you should promote these as often as possible:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand new equipment. If you\u2019re just starting out then all of your stock is new. You should be using phrases like \u2018all of our stock is less than 6 months old\u2019. Try and avoid saying it\u2019s never been used before as that might just worry people that you don\u2019t know what you\u2019re doing<\/li>\n\n\n\n<li>The cheapest. When you start a marquee hire business you should be among the cheapest in the area.<\/li>\n<\/ul>\n\n\n\n<p>As you grow as a business these will obviously change \u2013 for a start your stock will be older and your prices will probably have gone up! To give you an idea before I had to sell our marquee hire company I would promote the following about us:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wedding specialists. We had done a LOT of weddings by the end but always tried to make sure each customer felt special and individual. We\u2019d offer them advice and choices even though 90% of people ended up having the same thing!<\/li>\n\n\n\n<li>Reliable and trustworthy \u2013 this is just something you build up over a long time by reputation. It can swiftly be lost which is why I was careful who we sold it to and made sure they\u2019d carry on in the same vein.<\/li>\n<\/ul>\n\n\n\n<p>So if you\u2019re thinking of starting up a marquee hire venture then play on the \u2018new stock\u2019 and \u2018cheapest\u2019 angles to get you business.<\/p>\n\n\n\n<p>If you\u2019re an established company make sure you know your USP and where you\u2019re currently at. If you don\u2019t know then take time out and think about it, if you\u2019re confused about what your angle is then how do you think customers are going to feel?<\/p>\n\n\n\n<p>Thanks for reading<\/p>\n\n\n\n<p>Spencer<\/p>\n\n\n\n<p>PS -advance warning, next week\u2019s post will be all about our 9m wide kit as the pre-order deadline is coming up soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m not really one for marketing lingo but everyone should know their USP -Unique Selling Point. It will probably change as you grow, expand and find your market but you should have an idea of what it is right now. If you\u2019re starting up a marquee hire business or thinking of it and worried how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10782","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"_links":{"self":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/posts\/10782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/comments?post=10782"}],"version-history":[{"count":0,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/posts\/10782\/revisions"}],"wp:attachment":[{"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/media?parent=10782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/categories?post=10782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marqueesforsale.uk\/diy2026\/wp-json\/wp\/v2\/tags?post=10782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}